marketing strategy and leadership services

Fractional CMO for Companies Transforming How Teams Learn & Sell

Reaching executive buyers is hard, even with a solid product. Together, we’ll build a clear strategy your team can confidently run with, so growth feels less reactive and more in control.

Does this Sound Familiar?

You’re leading the company and the marketing, and it’s hard to know where to focus when everything feels important.

You believe in what you’re building, but your message isn’t landing with the buyers who matter most.

You’ve tried agencies, freelancers, and playbooks, but growth still feels unpredictable, like you’re gambling with time and budget.

You’re not alone. Many business leaders reach this stage,

and it’s exactly where I step in to help.

MEET YOUR FRACTIONAL CMO

Simplify Your Path to Growth

If you’re here, chances are your marketing isn’t working the way it should. You’re putting in the effort, but the progress doesn’t match it.

That’s where I come in.

I’m Alonso, a Fractional CMO for companies focused on helping teams learn, sell, and perform at a higher level. I’ve spent over a decade inside this space, so I understand the challenges and the pressure to get results without the chaos.

We’ll work together to:

Clarify a strategy that matches how your buyers actually buy

Align your team around what matters most

Simplify your marketing systems so growth feels predictable

You don’t need more noise. You need a clear plan, focused execution, and someone who can lead the work while you focus on leading the company.

Over a decade focused on companies like yours

Learning Technology

Corporate Sales Training

Sales & Revenue Consulting

Corporate Sales Training

Is This for You?

You’re building or running a learning or enablement solution, and growth depends on reaching the right buyers at the right time.

You lead a training, coaching, or consulting firm and want your message to land with enterprise decision-makers.

You’re launching or scaling a platform or SaaS product that supports how people learn, sell, or develop; and need a strategy that cuts through.

If your buyers are in L&D, Sales, or the C Suite and your message isn’t landing, this is for you.

the difference

Aligning Vision with Action for Measurable Impact

Revenue-First Mindset

Every plan, campaign, and message we build is tied to one goal, revenue growth. No fluff. Just focused execution that earns results.

Empowered, Results-Driven Teams

I don’t just hand off strategy and disappear. I work alongside your team to build confidence, skills, and systems that stick, so growth doesn’t depend on me long-term.

Proven, Systematic Approach

Most companies already have some of the right pieces. What’s usually missing is a simple system to connect it all. That’s where I apply the Functional Marketing® Framework, so you can finally see what’s working, and why.

Start Where It Matters Most

It’s tempting to throw more budget at ads or traffic. But until we fix the content, offers, and follow-up, they’ll just leak out. We’ll start where it counts, so you’re not wasting time or money.

Designed Around the Buyer

Buyers today aren’t looking for pressure, they’re looking for relevance. We’ll shape each touchpoint to match how your buyer thinks, decides, and moves forward.

AI Meets Accountability

AI can make your team faster, sharper, and more consistent, but only if it’s tied to the right strategy. I’ll help your team use AI with purpose, aligned to strategy, not just speed.

CMOx® Trained Fractional CMO

Driven by Experience, Backed by Proven Methods

Because I am committed to constantly upskilling and staying ahead of industry changes, I sought out the CMOx® Accelerator—a 6-month program to elevate my marketing leadership skills. Through this intensive training, I gained access to cutting-edge methodologies, proven frameworks, and a network of top Fractional CMOs. This commitment to professional growth means you can trust that my approach is built on the latest industry insights and practices—delivering results that move your business forward.

testimonials

Curious what it’s like to work with me? Here’s what others have shared.

These aren’t just kind words, they reflect the outcomes I care most about: clear strategy, strong collaboration, and consistent results.

"Consistently performing at a high level"

“Alonso is thoughtful, energetic, and passionate, consistently performing at a high level and achieving key marketing KPIs. His ability to systemize marketing functions has enabled significant scalability and success.” - David Jacoby, Managing Director

"Proactive approach to aligning marketing efforts with our sales team"

"It's a pleasure working with Alonso. He is driven, organized and efficient. As a sales leader, I've appreciated his proactive approach to aligning marketing efforts with our sales team." - Greg Steward, VP Sales

"Dedication to quality work"

“Alonso's commitment to swift execution is matched only by his dedication to quality work. Working alongside someone who moves projects forward briskly yet maintains lofty standards has been incredibly rewarding." - Maya White, Dir. of Client Success

"Exceptional project and people management skills"

“Alonso has exceptional project and people management skills. His ability to delegate, work collaboratively, and provide helpful feedback and coaching enabled me (and others on his team) to deliver successful marketing content.” - Diana Stem, Content Marketing Consultant

"His willingness to dive in and problem solve is impressive"

“Alonso is a true professional and extremely diligent. His attention to detail and willingness to dive in and problem solve is impressive. I'd recommend Alonso to anyone who values excellence and hard work.” - John Hieger, Sr. Marketing Manager

"He’s great at keeping you motivated"

“Alonso was the best mentor I could’ve asked for starting out in a new position. He is passionate about what he is doing 24/7 and he’s great at keeping you motivated even when you feel as though you’re lost in the weeds.” - Zoe Huden, Marketing Manager

What Happens When We Connect

Clarify What’s Working, and What’s in the Way

We’ll look at what you’ve already built, uncover any friction points, and identify where momentum is hiding in plain sight.

Walk Away With a Clear, Prioritized Action Plan

No fluff, no endless audit. Just a focused roadmap you can use, whether we work together or not.

Get a Partner to Lead the Work

If it feels like the right fit, I’ll step in to help you lead the strategy, align your team, and drive execution. All grounded in what moves the needle.

Let's see if this is a good fit.

STILL NOT SURE?

You don’t need to decide anything right now.

Here’s some clarity to help you think it through.

What is a Fractional CMO?

A Fractional CMO is a part time executive who brings senior level marketing leadership to your team without the cost or commitment of a full time hire. I join your company to help lead strategy, align your team, and drive execution focused on what moves the needle.

How do I know if it’s the right time to bring one in?

If you’re responsible for growth, but marketing still feels scattered or too reliant on your own involvement, it may be time. Most companies I work with already have the right people. They just need focus, alignment, and leadership to execute effectively.

How do you start working with new clients?

We begin with a discovery call to understand your goals, gaps, and priorities. Then I create a focused roadmap and lead your team in executing what matters most. No fluff. No drawn out onboarding process. Just clarity and traction from day one.

What kind of results can I expect?

That depends on your goals, but most clients see clearer positioning, stronger execution, and more consistent lead flow within the first 90 days. I focus on measurable progress, not just activity.

Do you work with agencies or internal teams?

Yes. I regularly collaborate with in house marketers, sales teams, and agency partners. I am here to bring alignment, not replace what is already working.

How long do you typically stay involved?

Most clients work with me for three to twelve months. Some need a shorter engagement to build strategy and momentum. Others bring me in as an embedded leader until they are ready to hire someone full time.

Quick Takes

Short clips. Unfiltered perspective.

Ideas on B2B Marketing and Marketing Leadership to help you lead with more clarify and focus.