Drive clear strategy, aligned execution, and measurable growth.
You're struggling to consistently attract qualified leads who truly understand your value.
Your marketing feels scattered or unclear, and your team isn't fully aligned on what to prioritize next.
You know your solution delivers real value, but your marketing isn’t clearly showing why you’re the best choice.
Don't worry, I can help!
I'm a Fractional CMO with over a decade of experience driving growth in the corporate training space.
I've helped businesses like yours:
Clarify marketing strategies that drive real results.
Align teams for stronger execution.
Generate sustainable growth without the complexity.
Let's simplify your marketing—so you can confidently scale your business.
A clear, systematic approach focused on your revenue, your team, and measurable growth.
Revenue-Focused Mindset
Marketing should drive revenue, not just brand awareness. I focus every strategy, tactic, and resource on directly contributing to your revenue goals, ensuring your marketing investments consistently translate into measurable growth.
Empowered, Results-Driven Team
My role isn’t just about leading—it’s about empowering. I build and nurture teams that become self-sustaining, collaborative, and relentlessly focused on achieving measurable outcomes. Your team will develop the skills, clarity, and confidence to execute strategies independently, long after our engagement.
Proven, Systematic Approach
I leverage the Functional Marketing® Framework—a structured, predictable system that transforms inconsistent marketing into a reliable engine of growth. By combining data-driven insights and repeatable processes, your marketing becomes scalable, measurable, and consistently successful.
Because I am committed to constantly upskilling and staying ahead of industry changes, I sought out the CMOx® Accelerator—a 6-month program to elevate my marketing leadership skills. Through this intensive training, I gained access to cutting-edge methodologies, proven frameworks, and a network of top Fractional CMOs. This commitment to professional growth means you can trust that my approach is built on the latest industry insights and practices—delivering results that move your business forward.
$10,000/m
By spending approximately ten hours a week inside your organization, I will:
Translate the CEO & the Board’s vision into marketing campaigns and objectives.
Define the key talent the business needs to reach its goals.
Assist HR in finding, interviewing, and managing qualified talent to implement marketing strategy.
Report weekly to the CEO and Board on all KPIs mutually defined as important
Continually innovate ways to reach marketing and sales goals despite roadblocks
GREAT FIT FOR COMPANIES:
... with an annual income of at least $2 Million
... looking for a part-time staff that specializes specifically on creating marketing strategies and ensuring its execution
$5,000
By spending half a day with your organization, I will:
deep dive into your marketing strategy and provide clear direction on what needs to be improved to reach your goals
4-hour Strategy Session for your team using the Functional Marketing® Framework to focus your marketing strategy. Custom, bespoke based on your companies needs
7-day preparation period via email correspondence
deliver immediate marketing punch list, list of blindspots, and marketing campaigns for next 1-6 months
GREAT FIT FOR COMPANIES:
... with an annual income of at least $2 Million
... with a strong marketing team in place that can take a fresh and accurate strategy
... in need of a marketing leader to keep the team on track and adjust priorities as campaigns launch
"Consistently performing at a high level"
“Alonso is thoughtful, energetic, and passionate, consistently performing at a high level and achieving key marketing KPIs. His ability to systemize marketing functions has enabled significant scalability and success.” - David Jacoby, Managing Director
"Proactive approach to aligning marketing efforts with our sales team"
"It's a pleasure working with Alonso. He is driven, organized and efficient. As a sales leader, I've appreciated his proactive approach to aligning marketing efforts with our sales team." - Greg Steward, VP Sales
"Dedication to quality work"
“Alonso's commitment to swift execution is matched only by his dedication to quality work. Working alongside someone who moves projects forward briskly yet maintains lofty standards has been incredibly rewarding." - Maya White, Dir. of Client Success
"Exceptional project and people management skills"
“Alonso has exceptional project and people management skills. His ability to delegate, work collaboratively, and provide helpful feedback and coaching enabled me (and others on his team) to deliver successful marketing content.” - Diana Stem, Content Marketing Consultant
"His willingness to dive in and problem solve is impressive"
“Alonso is a true professional and extremely diligent. His attention to detail and willingness to dive in and problem solve is impressive. I'd recommend Alonso to anyone who values excellence and hard work.” - John Hieger, Sr. Marketing Manager
"He’s great at keeping you motivated"
“Alonso was the best mentor I could’ve asked for starting out in a new position. He is passionate about what he is doing 24/7 and he’s great at keeping you motivated even when you feel as though you’re lost in the weeds.” - Zoe Huden, Marketing Manager
Schedule Your Discovery Call
We'll meet to identify your marketing gaps, clarify your goals, and uncover your best opportunities for growth.
Get Your Marketing Roadmap
You'll receive a straightforward, prioritized marketing plan tailored specifically to your unique business needs.
Watch Your Marketing Perform
I'll lead your marketing team, implement the plan, and drive measurable growth—so you can focus on running your business.
Ready to get started?
Get the clarity you need to make the right decision.
A Fractional CMO is a part-time marketing executive who provides expert leadership for your marketing efforts without the cost or commitment of a full-time hire. They develop and execute strategies, align your team, and optimize your marketing to drive measurable results.
If your marketing efforts feel inconsistent or lack direction, or if you’re struggling to align marketing with business goals, a Fractional CMO can provide the expertise you need. They’re ideal for businesses generating $2M to $30M in annual revenue that require strategic oversight but don’t need a full-time executive.
A Fractional CMO evaluates your current efforts, identifies gaps, and develops a customized strategy to address them. They align marketing and sales, implement scalable systems, and ensure campaigns deliver consistent, high-value results.
You gain access to senior-level expertise, tailored strategies, and leadership to guide your team—all without the cost of a full-time CMO. Additionally, you’ll receive data-driven insights, actionable plans, and measurable improvements in marketing performance.
The process begins with a consultation to understand your needs. From there, the Fractional CMO develops a tailored strategy, works closely with your team to implement it, and provides regular updates to track progress and refine efforts.
While specific results depend on your business and goals, you can expect improved team alignment, optimized marketing strategies, better ROI from campaigns, and a clear path to achieving your business objectives.
The cost varies based on the level of engagement. For example, a monthly engagement starts at $10,000, while other options like half-day consultations or advisory roles are more flexible to fit your budget.
With their experience and focus, Fractional CMOs can begin driving results quickly by identifying immediate opportunities and implementing high-impact strategies tailored to your business.
Unlike agencies, a Fractional CMO works as an integrated part of your team, offering leadership and long-term strategy development while ensuring seamless execution across internal and external resources
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